Tagtappable

How to make your phone number clickable on your website

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Scenario: I’m walking down the street, trying to get in touch with a recommended restaurant to see if they have space available. Expected user experience: Do a Google search for the number, find it, tap it, call them (and hopefully find a table). Search, find, tap call. Actual user experience: Using my smartphone, I did a Google search for their name, found their website and tapped through...

About me

Werner van Rooyen

Formerly Business Development and Marketing at Luno (where we went from eight nerds in a tiny office to hundreds of people spread over three continents) and before that Marketing at PayFast. Currently investing, paragliding, and doing research, mostly in Mexico.