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Separate your transactional and marketing emails

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Companies send out two very distinct, very different types of emails (or at least, they should). Transactional (or business) emails relate to the specific individual: welcome emails, invoices for payment, lost password requests, scheduled system downtime and the like. Marketing (or newsletter) emails relate to things that the individual might find interesting such as new features, opinion...

About me

Werner van Rooyen

Formerly Business Development and Marketing at Luno (from eight nerds in a drafty office to hundreds spread over three continents) and before that Marketing at PayFast. Currently a full-time nomad, learning, running and doing research, mostly in Latin America.