Scenario: I’m walking down the street, trying to get in touch with a recommended restaurant to see if they have space available. Expected user experience: Do a Google search for the number, find it, tap it, call them (and hopefully find a table). Search, find, tap call. Actual user experience: Using my smartphone, I did a Google search for their name, found their website and tapped through...
How not to run email marketing I’ll preface this post by saying that this isn’t a stab at any of the people or companies mentioned in this case study, but rather a post that highlights some mistakes made by companies (big or small) and how to improve things. I’ll also say that bad design (and development) of websites and emails drive me up the wall (I registered the domain yourwebsiteisshit.com...
Formerly Business Development and Marketing at Luno (where we went from eight nerds in a tiny office to hundreds of people spread over three continents) and before that Marketing at PayFast. Currently a full-time nomad, learning, running long distances and doing research, mostly in Mexico.