Companies send out two very distinct, very different types of emails (or at least, they should). Transactional (or business) emails relate to the specific individual: welcome emails, invoices for payment, lost password requests, scheduled system downtime and the like. Marketing (or newsletter) emails relate to things that the individual might find interesting such as new features, opinion...
How not to run email marketing I’ll preface this post by saying that this isn’t a stab at any of the people or companies mentioned in this case study, but rather a post that highlights some mistakes made by companies (big or small) and how to improve things. I’ll also say that bad design (and development) of websites and emails drive me up the wall (I registered the domain yourwebsiteisshit.com...
Formerly Business Development and Marketing at Luno (where we went from eight nerds in a tiny office to hundreds of people spread over three continents) and before that Marketing at PayFast. Currently a full-time nomad, learning, running long distances and doing research, mostly in Mexico.