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How my friend and I created a fake group and performed at a Taiwanese music festival

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Preface  I’ve been hesitant to write about this fun episode, mostly because of my immense respect for Taiwan and the original Spring Scream festival organisers. I do not want to sour any relationships or future opportunities. That said, it was an immensely successful (and funny) marketing exercise and I’ve been asked about it by many friends, so here goes. Taiwan. Touch your...

About me

Werner van Rooyen

Formerly Business Development and Marketing at Luno (from eight nerds in a drafty office to hundreds spread over three continents) and before that Marketing at PayFast. Currently a full-time nomad, learning, running and doing research, mostly in Latin America.