CategoryMarketing

Startup Christmas

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Excerpt from a mailer that went out this week (not composed by me): #StartUp Christmas was conceived by Jens (Shopstar), Alex (StoneTree) and Werner (PayFast) over a glass of wine at an end-of-conference party. Conversations, which started with the classic “Sjoe! What a year its been!“, ended with a serious discussion on how to best bid it farewell. The biggest challenge –okay...

Crowdfunding in South Africa: rewards-based, charitable and equity

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I like crowdfunding. It usually removes friction, barriers and middlemen and matches demand with (sometimes onlyย perceived) supply. Crowdfunding, thus far, has mostly either been for products (you send us $99, we’ll send you a smartwatch)ย or for donations/social causes (let’s raise money for an animal shelter). These two (product crowdfunding and donation crowdfunding) have already...

About me

Werner van Rooyen

Formerly Business Development and Marketing at Luno (where we went from eight nerds in a tiny office to hundreds of people spread over three continents) and before that Marketing at PayFast. Currently investing, paragliding, and doing research, mostly in Mexico.