About me


Hmn, you really want to find out more about me? Well, I suppose an ‘About me’ page is just the place for that…

World map

I grew up in a small town in South Africa. A place to be from and not to be heading to in any great rush. After that, I earned a bachelors degree in Marketing and Business Management at the University of Pretoria.

I spent the next few years hopping around the globe: backpacking around Europe, hitch-hiking up the East African coast and eventually ended up in Asia, where I called Taiwan home for the next three years. There, I studied Chinese, taught English and had the opportunity to travel to most other Southeast Asian countries.

After that, I spent a year as a Marketing Assistant at The Smithsonian Associates in Washington D.C., and another two years as the Marketing Manager of a Chinese-Canadian design firm in China.

I’ve been in the wonderful city of Cape Town since 2011.

I headed to the Mother City, without clear plans; maybe do some networking and research, maybe complete an MBA at UCT, or maybe just drop anchor for a few months before moving on. After about five days of networking (and after three beers with the person who became my employer), I decided to pursue career opportunities in my native South Africa instead.

I haven’t looked back since.

First, I held the position of Head of Marketing at the fast-growing online payments startup called PayFast for nearly four years.

I’ve always been very passionate about finance, payments and technology. I got involved in Bitcoin in 2013 and in 2015 I joined a pioneering Bitcoin and cryptocurrency company: Luno (formerly known as BitX).

I was the third paid employee at the firm after the founders and in two short years, we’ve grown to a staff of over 40 with a presence in multiple continents. We were the first (and still largest) Bitcoin provider in Africa and we’re leading the market in many other countries. I’ve had the opportunity to travel and help grow our footprint across the world, including Singapore, Nigeria, Malaysia and Indonesia, the latter where I spent two months to help scale our operations there.

I keep busy on evenings and weekends with a bunch of other side-and-startup projects, mostly related to finance, Bitcoin, design,  charitable causes, the fantastic Cape Town “free three” (mountain, ocean, sun) and the local social scene. You can see some of my side projects here.

I’m quite obsessed with marketing, online & mobile payments, decentralised platforms, design, music, somewhat pretentious movies, long distance running, politics, life-logging and home brewed beer (in no particular order).

You can follow me on Twitter @werneravr or send me a message.

About me

Werner van Rooyen

I'm involved with Business Development and Marketing at the fast-moving Bitcoin Exchange, Luno. Active in South Africa, Nigeria, Malaysia, Indonesia and Singapore.